What Is E-A-T & How It Helps Your Content Rank Higher

Expertise, authority, and trustworthiness, or E-A-T, can be used to describe a piece of content or a website that adds value for the reader. By following this guideline, a website can show google that their content has authentic content written by experts that provides trustworthy information.

After appearing in Google’s Search Quality Guidelines in 2014, E-A-T has become…